Tazo Tea
During my time at Starbucks, I worked on the rebranding of the Tazo tea line. I was involved with the project from its early conceptual stages to finalizing and producing brand expressions which included packaging, merchandise, collateral, and signage for the newly-opened retail store.
I worked on the Tazo Tea Catalog as a lead designer. Available as take-aways at the retail store as well as online orders, the catalog lists all the different teas Tazo offers and tells the story of Tazo as a way to connect with customers.
Brand Guide
