Nordstrom Brands
2013-2017
Managed Nordstrom's private labels which include 50 different brands ranging from activewear, home goods, kids and baby clothing, to candy and snacks.
Was responsible in the design and launch of new brands such as Monte Rosso, a men's luxury line, among others. And worked on the rebrand of well-established brands such as Zella, Nordstrom Rack, 1901, 14th & Union, etc.
Worked closely with creative director and team of designers to identify white space in the business and create new brands to fill the market through market research. Realized potential need to refresh older brands to satisfy the need of the changing market by repositioning and revamping the look of the brand.
Worked together with project managers and multiple vendors to problem-solve and finding efficient and affordable solutions for the production of packaging and printing.
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01.
Zella - Activewear Brand
Sub-brand for Nordstrom Rack: Z by Zella /
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02.
Monte Rosso - Men’s Luxury Brand
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03.
1901 - Rebrand
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Pages from the Brand Guide /
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04.
Holiday Packaging
2016 Holiday art. Illustration by Sanna Annuka
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05.
Calibrate - Rebrand
A rebrand of a menswear line.
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05.
14th & Union
A rebrand of a multi-department brand for the Nordstrom Rack.
Brand Guide
